Serving Dane County, WI

Keep What's Yours.

Full Service. Flat Fee.

Tired of watching 6% of your home's value disappear? We provide top-rated, full-service real estate representation for a simple flat fee.

5-Star Rated on Google

Over $20M Saved

A Smarter, Simpler Way to Sell

We've stripped away the inefficiencies of traditional real estate to give you a better experience for less.

01

Free Consultation

Local experts provide a professional valuation and strategy.

02

Choose Your Plan

Select the transparent flat-fee package that fits your needs.

03

Full-Service Listing

We handle photos, marketing, negotiations, and closing.

04

Keep Your Savings

Pay one simple flat fee and keep thousands in equity.

Calculate Your Equity

See How Much You Could Save

Enter your estimated home value to see exactly how much equity you keep with KEEPS compared to a traditional 6% commission.

$
Your Potential Savings
Traditional 6% Commission $27,000
KEEPS Flat Fee $6,750
Total Savings $20,250

We'll send you a full breakdown plus our free guide to selling in Madison.

Transparent Pricing. Unbeatable Value.

Choose the level of service that's right for you. No hidden costs, ever.

FSBO DIY

$1,600

Upfront

For the experienced seller who just needs MLS access.

  • High-Resolution Photography

  • Virtual Tour & Floor Plan

  • MLS Listing (6 Months)

  • Zillow, Realtor.com syndication

  • Standard Yard Sign

  • Offer Negotiation

  • Pricing Strategy

  • Transaction Management

  • Dedicated Agent Support

  • Premium Marketing

Professional

$4,500

$1,000 upfront, rest at closing

Full service support for a fraction of the cost.

  • Everything in DIY

  • Offer Negotiation

  • Pricing Strategy Analysis

  • Showing Services Setup

  • Transaction Management

  • Dedicated Agent Support

  • Open House Hosting (1)

  • Staging Consultation

  • SkyTour (Zillow Showcase)

  • Social Media Video

  • Aerial Photography

MOST POPULAR -Full Service Premium

$1,600

Full Service Premium

The ultimate marketing package for maximum exposure.

  • Everything in Professional

  • Staging Consultation

  • SkyTour (Zillow Showcase)

  • Social Media Highlight Video

  • Aerial Photography

  • Virtual Twilight Images

  • Zillow Showcase (75% More Views)

  • $2,000 Discount on Next Purchase

The Future of Real Estate is Here.

Local Experts, Modern Approach

We’re not a faceless national franchise. We are a dedicated team of Dane County’s top real estate professionals who leverage technology to provide a more efficient service.

Your Equity is Yours

The 6% commission model is a relic of the past. In today’s digital world, it no longer costs that much to sell a home. We pass those savings directly to you.

Testimonials

Don't Just Take Our Word For It

"We were hesitant about a flat-fee service, but the KEEPS team was incredible. We saved over $18,000 in commissions."

The Johnson Family

Verona, WI

"Professional, responsive, and saved us a fortune. The process was seamless, and our agent was a top-notch negotiator."

Sarah P.

Middleton, WI

"KEEPS was the clear choice. We got everything a traditional agent provides but kept an extra $21,000 of our equity."

Michael R.

Fitchburg, WI

Ready to Keep What's Yours?

Schedule your free, no-obligation consultation today.

Full-service real estate brokerage in Madison, WI. We help you keep your equity with transparent flat-fee pricing.

Contact

2820 Lakewood Circle

Stoughton, WI 53589

© 2025 KEEPS. Real Estate, LLC. All rights reserved.